From major ad buyers shunning open ad exchanges to the subsequent rise of programmatic direct technologies and private marketplaces, a lot has happened in the programmatic space in 2014. Among … Read the whole story
Marketers are still struggling to get even half of their digital ads seen, but video viewability rates are steadily rising. Overall video viewability rates … Read the whole story
In the same week that the ANA named "programmatic" marketing term of the year, a product is being launched that aims to simplify the … Read the whole story
Ad management firm Sizmek is expected Thursday to announce the appointment of Liz Ritzcovan as global chief revenue officer. She joins Sizmek from Parade … Read the whole story
A unified Sky is being planned for 2015, and though pan-European sports and entertainment rights are an issue, could it just be the company … Read the whole story
Facebook is bringing "Trending" to mobile, and adding some very Twitter-like features to the still-new service. Now, when users tap on a topic in … Read the whole story
"[Company Product] engages complex audiences across a wide demographic by tapping into existing ad-targeting engines using a patent pending, meta-targeting algorithm. The platform targets … Read the whole story
An article in the Dec. 10 Media Daily News referring to new ad guarantees from InPowered also mentioned guarantees from Sharethrough. Sharethrough is guaranteeing … Read the whole story
Whether radio has "too many" ads is a matter of taste and perspective. Twelve minutes of advertising in an hour is 20%. Maybe that's … Read the whole story
On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at live events, but how can brands use the technology in advertising campaigns? While … Read the whole story
Attribution helps marketers gauge the effectiveness of marketing activities across channels. And from my experience, I've seen attribution tie the cost of specific marketing … Read the whole story
The ability of big data to help improve targeting, cost efficiency, and relevancy -- to name just a few elements -- has been growing … Read the whole story