RTBlog
The multitasking nature of today's consumer has put marketers on a Great Hunt for successful multi-screen marketing. The challenge is that marketers may be trying to solve for something (consumers … Read the whole story
Major League Gaming (MLG), an e-Sports organization founded in 2002, on Tuesday announced it has struck an exclusive agreement with OpenX, a supply-side platform … Read the whole story
- COMMENTARY
At the IAB Leadership Forum, I witnessed something pretty shocking: advertisers are mad. They are focusing their anger on one specific subject -- paying … Read the whole story
For Rubicon Project, maybe 49 really is a magic number. The company, named after the Rubicon river -- the one famously crossed by Julius … Read the whole story
- COMMENTARY
Developing a data strategy can be a daunting task for a marketer because, simply put, you were never trained to think about data. That … Read the whole story
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" … Read the whole story
- COMMENTARY
Brand safety will be the focus of today's IAB seminar as it is announced that by the end of the year, 80% to 90% … Read the whole story
AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies to build audience mixes by aggregating local cable TV advertising avails, has signed … Read the whole story
- COMMENTARY
As the audience for digital video and the ads that come with it grows significantly year-over-year, marketers are becoming more sophisticated in the metrics … Read the whole story
Acxiom, a data management platform (DMP), on Tuesday announced the launch of LiveRamp Connect, the company's revamped data "on-boarding" solution that combines the best … Read the whole story
Metamarkets, a real-time analytics firm, on Tuesday announced it has closed a $15 million Series B round of funding. The round was led by … Read the whole story
Digital radio advertising technology firm AdsWizz is bolstering its ad-targeting capabilities through a partnership with Lotame, allowing advertisers to target their audio messages by … Read the whole story
engage:BDR has formed a partnership with Neustar that will allow advertisers to reach 97.2% of adult American Internet users by targeting advertising more accurately … Read the whole story
