With Math Men joining the ranks of Mad Men across Madison Ave., one company wants to make sure everyone involved really understands the math behind programmatic's madness. Labmatik, a consulting … Read the whole story
Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad … Read the whole story
Media buyers are more equipped than ever to handle programmatic media. The self-service user interfaces (UIs) of DSPs empower media professionals to truly bid … Read the whole story
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story
For a small agency working with a small budget, programmatic TV placements let the client fight above its weight in prime-time arenas it never … Read the whole story
Programmatic direct platforms are expected to command nearly half of all programmatic ad spend by 2016, per recent eMarketer estimates, and PulsePoint wants in … Read the whole story
When I speak with marketers about their innovation and start-up ambitions, the conversation inevitably veers towards digital media forms, data, content creation and consumer … Read the whole story
Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story
Innovid, an online video ad platform, is expected to Monday announce it has raised $10 million in a new round of funding. All original … Read the whole story