RTBlog
Global ad spend via real-time bidding (RTB) more than doubled from 2013 to 2014, rising 141%. The amount of inventory available for RTB trades rose as well, jumping 72% year-over-year. … Read the whole story
Rubicon Project, a large ad tech firm and ad exchange, on Tuesday announced it has acquired Chango, a demand-side platform (DSP) and intent-based marketing … Read the whole story
- COMMENTARY
This recommendation is based on the simple concept that even if an ad is 100% viewable, if it was caused to load by a … Read the whole story
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad … Read the whole story
COMMENTARYSearch marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance … Read the whole story
AOL on Tuesday announced it has upgraded the demographic targeting options available via its programmatic platforms by partnering with comScore to validate the audiences. … Read the whole story
Sovrn, a supply-side platform (SSP), on Tuesday announced the launch of new video ad units that can be traded programmatically. Included is an in-banner … Read the whole story
IgnitionOne will release in April the ability to integrate first- and third-party data with its proprietary data management platform in hopes of allowing marketers … Read the whole story
A group of ad attorney gurus gazed into their crystal balls to give some provocative predictions of the regulatory and legal hurdles that advertisers … Read the whole story
- COMMENTARY
Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop … Read the whole story
