RTBlog
The funny thing about rockets is sometimes they crash. Once a poster child for the fast-growing programmatic audience-buying marketplace, Rocket Fuel is no longer soaring -- at least not as … Read the whole story
At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media … Read the whole story
- COMMENTARY
Transparency in the programmatic world is a game of smoke and mirrors. Don't look over here where I am doing something you may not … Read the whole story
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
- COMMENTARY
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
At a time when tensions are rising between advertisers and their agencies over unclear or undisclosed forms of media compensation, the Association of National … Read the whole story
- COMMENTARY
Ad blocking is on the rise, particularly among millennials, and now it has been declared legal in Germany. For publishers, the message is simple: … Read the whole story
- COMMENTARY
In the cookie-less world of mobile, hyperlocal data is an effective way to overcome the challenge of relying on IP addresses for location information … Read the whole story
Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright … Read the whole story
Google Contributor invites began arriving in email inboxes this week. The company's paid subscription service reduces the number of ads an individual sees on … Read the whole story
