Media buyers plan to spend nearly half (46%) of digital ad budgets via programmatic channels this year, and the remaining 54% through "traditional" means. This represents a continued shift toward … Read the whole story
It's now clear that comScore believes that the future of programmatic advertising -- if it's ever to truly break into the realm of premium … Read the whole story
Richard III has been painted throughout history as a scheming, murderous wretch who backstabbed and connived his way to the English throne before dying … Read the whole story
TubeMogul, a programmatic video ad platform, recently announced it has partnered with Site Tour, an out-of-home media ad exchange, to access digital-out-of-home (DOOH) inventory … Read the whole story
Forget dishwashers arranging their own servicing appointment -- what about elevators that match executives to dinner offers or shelves revealing which items you should … Read the whole story
Adzerk, an ad serving platform, is expanding to support programmatic trading, the company has announced. Adzerk is rolling out Adzerk RTB, an open supply-side … Read the whole story
The door to beaconing just swung open a lot wider. The mega-digital-offers company RetailMeNot is partnering with beacon platform Swirl to extend beaconing at … Read the whole story
Demand-side platform (DSP) DataXu on Wednesday announced the appointment of Brian Atwood as SVP of North American sales. Atwood joins DataXu from iHeartMedia, formerly … Read the whole story
Juice Mobile, a programmatic direct ad platform for mobile marketers, on Wednesday announced it has partnered with Krux, a data management platform (DMP). The … Read the whole story
Along with the data, Google on Tuesday announced a series of tools and formats to support the shift. The AdWords features and Google Display … Read the whole story