RTBlog
Pixalate, a real-time analytics platform, on Tuesday released the latest edition of its "Global Seller Trust Index" -- an index that ranks over 400 sellers by quality of ads sold … Read the whole story
Data-driven television advertising is picking up steam. So too are the analytics companies that are driving the data. iSpot.tv, an analytics firm that tracks … Read the whole story
- COMMENTARY
Nearly every advertising conference features some talk on how the programmatic robots are coming for agency jobs. Simply put, the rise of programmatic allowed … Read the whole story
Location-based ad-targeting firm and in-store attribution company Placed has been on a partnership spree. One month after partnering with a handful of programmatic ad-buying … Read the whole story
- COMMENTARY
Millennials argue that as tablet and smartphone adoption continues to grow, fewer consumers are accessing traditional media at all. Additionally, digital advertisements can provide … Read the whole story
Lotame, a data management platform (DMP), on Monday announced the appointment of Evgeny Popov as head of APAC platform solutions. He will be based … Read the whole story
- COMMENTARY
Many businesses - perhaps new to digital media - are frequently surprised at the ancillary benefits and little known hazards of digital media and … Read the whole story
- COMMENTARY
For the umpteenth time in 20 years, a major publisher is trying to change the conversation about how we value online content, context and … Read the whole story
Nearly two-thirds (62%) of ad execs attending the Association of National Advertisers recent Financial Management Conference consider agency media rebates to be a "hot … Read the whole story
