There probably isn't a more cluttered and confusing part of the media marketplace right now than the technology supply chain. Check out this Lumascape-like chart making the rounds this week. … Read the whole story
Speaking at OMMA Programmatic Display at Internet Week New York, Kathy O'Dowd, global director of programmatic marketplace and channel development at Netflix, explained why … Read the whole story
If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at … Read the whole story
Retailers are driving the boom in programmatic ad spending, new research finds. This year, the U.S. retail industry will spend $3.71 billion to purchase … Read the whole story
According to the new Programmatic Advertising Report released by Advertiser Perceptions, while buyers are focusing their efforts on better performance and a stronger ROI, … Read the whole story
AdRoll, a retargeting firm, on Wednesday announced a new version of its bidding algorithm that it claims boosts viewability rates by 37% and click-through … Read the whole story
Josh Cohen, programmatic product manager at the New York Times, told the audience at OMMA Programmatic Display at Internet Week New York that the … Read the whole story
Patrick Reiter, group manager, digital, at Target, told the audience at OMMA Programmatic Display that the company is focused on building a premium video … Read the whole story
Beyond direct response, brand dollars are moving into programmatic in a big way, according to Saqib Mausoof, SVP of Programmatic Insights at Magna Global. … Read the whole story
Ad company Turn is asking a federal judge to send a lawsuit centering on its alleged use of "zombie" cookies to an arbitrator. The … Read the whole story
Retailers are largely responsible for the current boom in programmatic ad spending, according to fresh eMarketer findings. This year, the U.S. retail industry will … Read the whole story
Google and Twitter have made it easier to find tweets on Google's search engine. The two companies struck a deal, announced this week, to … Read the whole story
Programmatic has premium inventory in its sights. Take The New York Times, which could soon sell a homepage takeover through programmatic channels. Josh Cohen, … Read the whole story