Nearly half (42%) of programmatic advertisers regularly get data from exchanges through spreadsheet attachments, a highly manual approach that flies in the face of what exchanges were originally built for … Read the whole story
One year ago, the ad tech industry saw a handful of independent media attribution companies get acquired by the big dogs in the space. … Read the whole story
Google's quest to quench a thirst for in-the-moment data led the company to redesign a version of Google Trends that makes the information from … Read the whole story
Yahoo's programmatic video ad platform, BrightRoll, has expanded into the Asia-Pacific (APAC) region by way of plugging into Equinix's Hong Kong data center. The … Read the whole story
The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any … Read the whole story
After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear … Read the whole story
Agencies claim to be more transparent than ever as they slice the cost of media -- so why are they all reporting far higher … Read the whole story
Admeld Founder Ben Barokas, former LiveRail COO Brian Kane, former AppNexus CTO Geir Magnusson and other entrepreneurs rolled out a new company Thursday that … Read the whole story
User-generated content that morphed into eyewitness-footage of current events has become one of the most interesting transformations in the evolution of YouTube. Now Google … Read the whole story