RTBlog
Fascinating data coming out of WPP ad-tracking unit Kantar Media this morning. The headline was that Kantar has begun tracking paid-search figures and breaking it out from digital's whole. Why … Read the whole story
Nearly half (45%) of online display ads purchased in the UK in 2014 were bought through programmatic ad technologies, according to a new report … Read the whole story
- COMMENTARY
There was a Panglossian philosophy, the metaphysico-theologo-cosmolo-nigology, espoused around the time of the Lisbon earthquake of 1755, which stressed that "things cannot be otherwise … Read the whole story
Mediaocean, the primary processor of Madison Avenue's media buys, has sold a majority stake to private equity firm Vista Equity Partners. Terms were not … Read the whole story
- COMMENTARY
There were a few key themes this year that kept "bubbling up," as I made my way through the various client meetings, panels and … Read the whole story
U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The … Read the whole story
COMMENTARYFollowing Kantar Media's first ever estimates for paid search -- and some pretty healthy ones at that -- SMD asked Chief Research Officer Jon … Read the whole story
Search marketers cringe at the thought of paying hundreds of dollars for one accidental click. Up to 50% of clicks are accidental, per Google, … Read the whole story
- COMMENTARY
As video commands a larger portion of advertising budgets, it's not surprising that video viewability is a chief concern. But once this issue is … Read the whole story
- COMMENTARY
Retargeting is a wonderful way to remind consumers of your existence - when it's done right. These three steps can help ensure that you're … Read the whole story
- COMMENTARY
Facebook's Atlas system for targeting and measuring advertising has been live in its current from since September 2014, and there's a lot of anecdotal … Read the whole story
