A definition for "premium" digital advertising has proven elusive, but at least one ingredient is known: viewability. The vast majority of marketers (86%) are mandating a viewability threshold for their … Read the whole story
Mergers and acquisitions within digital media and technology continue to dominate the newswires. M&A activity in these sectors increased 24% in the first half … Read the whole story
The Apple Watch received attention from programmatic ad platforms months before it was even on the market. Now that it's on the wrists of … Read the whole story
Vivendi says it will acquire an 80% stake in Dailymotion, the second-largest video site (but light years behind YouTube). It is not well known … Read the whole story
ReachLocal is in talks with Yahoo to extend their existing partnership into native ads, Search Marketing Daily has learned. The deal would mean offering … Read the whole story
Will brands go direct to market and ditch agencies? Will programmatic turn media agencies into nothing but an algorithm? The rise of the machines … Read the whole story
More variations on a commercial theme for digital video consumers to consider: Facebook is now offering marketers an option to pay for video ads … Read the whole story
I remember the first time I walked into Facebook's offices, years ago. I was met with a sign that said, "Done is better than … Read the whole story
Agencies are enjoying the results they're getting with their online video ad spend, especially when it comes to targeted placements. Some agencies are making … Read the whole story