That's assuming it took you about 2.5 seconds to read the hed. A new graphic from Gasoline, a startup apparel brand for startups, gives a real-time readout on stats about … Read the whole story
UW-Madison associate professor Young Mie Kim is working to develop a tool that will track online political ads that are "personally customized to an … Read the whole story
Despite the fact that technology now makes interest-based targeting at scale viable, most digital campaigns are still built around demographic insights. Read the whole story
In a move recognizing the growing importance -- and complexity -- of digital media and marketing channels, the 4As has launched a new committee … Read the whole story
"Launched in private beta in April 2015, HFC2 is purpose-built for applications that need hyper-scale infrastructure. It is optimized for low network latency, ultra-high … Read the whole story
Yahoo announced Thursday the appointment of Lisa Utzschneider to chief revenue officer, leading the company's global sales organization. About half the company's business comes … Read the whole story
The advice I have dispensed in this column to premium publishers these past 10 years has been fulfilling for me to give -- and … Read the whole story
Appealing to brands' better streaming senses, AOL is rolling out five new linear premium video ad formats. With each new format, the big innovation … Read the whole story
It seems that 51% of retailers want to personalize prices for specific consumers, although 97% automatically use discounts as a pricing strategy rather than … Read the whole story
It's been a bad week for digital display as viewability dipped to 49% and bots were said to be accounting for half of the … Read the whole story
It's hardly a secret that many consumers use their phones in stores, even though most of the actual purchases are from the store itself. … Read the whole story