Earning its "insta" prefix -- at least among advertisers -- Instagram has turned on its ads API to a number of partners to make advertising on the social site more … Read the whole story
Operative, an ad management firm, is the latest company to release ad tech that takes aim at the programmatic "waterfall." The company has announced … Read the whole story
SpotXchange, a supply-side platform (SSP) for programmatic video, and demand-side platform (DSP) AudienceScience on Monday announced a partnership that will open mobile video ad … Read the whole story
Third-party ad validation for some Google products got a shot in the arm Tuesday. comScore made Campaign Essentials available to brands in the U.S. … Read the whole story
Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer's ability to recognize the same consumer when he or … Read the whole story
The need to analyze the massive amounts of clickstream event data that Bing generates daily has prompted Microsoft to form a partnership with Interana, … Read the whole story
Trying to get a leg-up on other social-media management platforms, Falcon Social has partnered with DataSift -- a data collection company with close ties … Read the whole story
In a sign that media planning is shifting from a historic share of media exposure framework to more of a time-spent logic, media research … Read the whole story
The privacy group Electronic Frontier Foundation has released its own proposed definition of do-not-track, which requires Web companies to avoid collecting cookies, digital fingerprints … Read the whole story
Any marketers looking to use the Internet of Things for messaging any time soon may want to check in on those developing the capabilities … Read the whole story