RTBlog
by Tyler Loechner, Staff Writer
Today -- Tuesday, Sept. 1, 2015 -- marks the "Flashpocalypse." Google's Chrome has begun blocking ads using flash, pushing advertisers toward HTLM5, which can work across a wider range of … Read the whole story
by Tyler Loechner
The programmatic industry continues to work toward the eMarketer projection that by 2016, 42% of programmatic ad dollars will go through "programmatic direct" channels. … Read the whole story
by Tyler Loechner
Real-time bidding (RTB) and programmatic tech requires audience data to inform the algorithms. But that's much easier said than done for marketers in some … Read the whole story
by Ben Frederick
Factual has partnered with Facebook, and Apple has extended its contract with them. Facebook plans to use the data in many features, including Facebook … Read the whole story
by Karl Greenberg
Liz Miller, SVP of marketing with the CMO Council, tells "Marketing Daily" that tapping a multicultural agency isn't enough; a perspective shift within a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Extreme Reach, a video advertising management and delivery solutions provider, has introduced an open-platform monitoring tool that can flag agencies when an online ad … Read the whole story
by Erik Sass
Carls Jr recorded their third appearance on the leaderboard with a 130% increase in digital engagement. The brand's recent commercial, featuring UFC star Ronda … Read the whole story
COMMENTARY
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Digital advertisers need to strike the right balance of tech (to measure results) and marketing intelligence (to set goals, reach individuals and drive results). … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The Albarda household quite likes "Jane the Virgin." I am not sure if we are in the demo for this show, but actress Gina … Read the whole story