Today -- Tuesday, Sept. 1, 2015 -- marks the "Flashpocalypse." Google's Chrome has begun blocking ads using flash, pushing advertisers toward HTLM5, which can work across a wider range of … Read the whole story
The programmatic industry continues to work toward the eMarketer projection that by 2016, 42% of programmatic ad dollars will go through "programmatic direct" channels. … Read the whole story
Real-time bidding (RTB) and programmatic tech requires audience data to inform the algorithms. But that's much easier said than done for marketers in some … Read the whole story
Factual has partnered with Facebook, and Apple has extended its contract with them. Facebook plans to use the data in many features, including Facebook … Read the whole story
Liz Miller, SVP of marketing with the CMO Council, tells "Marketing Daily" that tapping a multicultural agency isn't enough; a perspective shift within a … Read the whole story
Extreme Reach, a video advertising management and delivery solutions provider, has introduced an open-platform monitoring tool that can flag agencies when an online ad … Read the whole story
Carls Jr recorded their third appearance on the leaderboard with a 130% increase in digital engagement. The brand's recent commercial, featuring UFC star Ronda … Read the whole story
Digital advertisers need to strike the right balance of tech (to measure results) and marketing intelligence (to set goals, reach individuals and drive results). … Read the whole story
The Albarda household quite likes "Jane the Virgin." I am not sure if we are in the demo for this show, but actress Gina … Read the whole story