Nearly a decade after acquiring one of the (then) biggest mobile ad networks on the market in Third Screen Media, AOL is at it again -- this time via its … Read the whole story
Programmatic ad tech firm Rubicon Project has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a … Read the whole story
In the first part of our series, we discussed data collection, segmentation and activation as this is the foundation to a successful programmatic approach. … Read the whole story
Longtime digital and advertising/media executive Curt Hecht has died. Hecht most recently was the chief global revenue officer for The Weather Channel, a position … Read the whole story
Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the technology properly … Read the whole story
OMD's Penny the Pirate campaign, picked up Best Engagement Strategy, Best Entertainment Platform, as well as Campaign of the Year. MediaCom came away with … Read the whole story
Ad blocking is moving on from Android devices and on to iOS within months. It is an inevitability, but then so too is the … Read the whole story
Several more companies have joined the Instagram API club, as the Facebook-owned social giant moves deeper into the advertising pond. This new partnership allows … Read the whole story
Google said Thursday that search results pertaining to health or medical conditions will likely become more factual in the coming weeks because its database … Read the whole story