Every so often a news event comes along that seems bigger than the news it is actually making. That's the way I feel about the news surrounding the ad-blocking features … Read the whole story
Experts in computer networks from four research institutions found that Google charges brands for advertisements served on YouTube even when the video platform's fraud-detection … Read the whole story
WPP's GroupM said on Wednesday that it will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed … Read the whole story
For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the "emperor's new … Read the whole story
Five months after Bill Demas stepped down as CEO, demand-side platform (DSP) Turn Tuesday filled the void, naming ad technology vet Bruce Falck CEO. … Read the whole story
MediaMath and Oracle will merge paid and owned media, allowing advertisers to build on their strategy of cross-platform media buys. MediaMath announced the launch … Read the whole story
David Murnick has joined Rubicon Project as senior vice president of seller accounts, responsible for the company's publisher accounts in North America. Murnick, who … Read the whole story
Even the executive behind the best-selling iOS 9 ad blocker realises he has hurt people -- a perfect time to bar free content from … Read the whole story