That's certainly how one very senior media buyer from a huge holding company's trading desk recently described it. Time for those remaining to get trained up? Read the whole story
According to new research from Warc and AppNexus, which released figures during an Advertising Week session, nearly half of those responding to a survey … Read the whole story
Results are what marketers really want - real insights they can take from their programmatic campaigns and leverage on other platforms. They likely don't … Read the whole story
Programmatic has evolved from a mechanism for selling remnant inventory to a data-based industry focused on precision targeting, eliminating waste and measuring results. Speaking … Read the whole story
With respect to programmatic, the biggest issue that agencies struggle with remains quality inventory, panelists agreed at OMMA Audience Buying on Tuesday. The "assurance … Read the whole story
Making a major move for new digital and traditional media measurement services -- as well as amping up competition with Nielsen -- comScore is … Read the whole story
Without naming names, it's clear that certain individuals still think attribution simply refers to that act of crediting specific touchpoints with the sale of … Read the whole story
Questioning the effectiveness of advertising, California startup Veritone created a cognitive media platform to analyze and act on information not written in advertising copy. … Read the whole story
Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forrester, says when it comes to attribution, marketers continue to point to a … Read the whole story
Advertisers may not be doing enough to get consumers to trust digital advertising, according to a report from Nielsen, which points out that for … Read the whole story
In this data-rich age of ours, the biggest danger is drowning in the stuff, and expending critical time and resources -- effectively chasing your … Read the whole story
The Interactive Advertising Bureau will offer small publishers new tools that could help them combat ad blocking, the organization said on Tuesday. The mechanisms … Read the whole story