RTBlog
Research shows that B2B marketers in the U.S. hold content, SEO and automation in the highest regard. Put them together and what do you have -- programmatic native? Read the whole story
- COMMENTARY
According to a new series from Adotas: "Online Advertising, Life After Mobile Ad Blocking,"... gives mobile users the tools they need to block ads … Read the whole story
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When it comes to today's TV buys, Magna Global is measuring performance in a number of different ways. Yet the strategy and intelligence firm's … Read the whole story
TV viewers want to connect with programming -- as well as their friends and family. But in a future, automated TV programmatic world, this … Read the whole story
- COMMENTARY
Retargeters that continually send the same ads to consumers may be fueling the recent surge in ad blocking, according to a Merkle executive who … Read the whole story
Which Presidential candidates are best at reaching the correct audience with targeted advertising and marketing messages? Results of an online poll released during Advertising … Read the whole story
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The CBS research chief, speaking at Advertising Week on Wednesday, said this may be the media industry's greatest period of waste ever. Poltrack complains … Read the whole story
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According to Ooyala's quarterly Global Video Index, younger consumers continue to drive the adoption of mobile video, seeing it as the core of their … Read the whole story
Twitter is expanding its "Buy Now" button initiative in partnership with Bigcommerce, Demandware, Shopify and other ecommerce partners. Read the whole story
Two of the agency's senior managers, Scott Friesen and Audrey Berger, will jointly run the reorganized operation, now called Quadratic. Read the whole story
