It's a programmatic world, after all. And proving it (or re-confirming that) is eMarketer's 2015 Programmatic Advertising report. According to its data, programmatic video will account for nearly $3 billion, … Read the whole story
Many data and tech providers want to break into the digital ad space that bridges the gap between offline consumer habits and online presence. … Read the whole story
The next great battleground over media bias may be the search engine. Are your search results fair and balanced? How would you know if … Read the whole story
Attracting viewers to a site is one thing, and keeping them is another. A trio of women who are serial entrepreneurs built an engagement … Read the whole story
That's certainly how one very senior media buyer from a huge holding company's trading desk recently described it. Time for those remaining to get … Read the whole story
Google, through its division in Germany, has made an investment acquiring a share of the German research Centre for Artificial Intelligence (DFKI), a nonprofit … Read the whole story
Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies." But advocates say the company needs to make the program opt-in only. Read the whole story
Almost 15 years ago, Google launched its AdWords business, revolutionizing the world of Web advertising and liberating users from the uninformed digital Stone Age. … Read the whole story