Yeah, I know what you're thinking -- enough with the temporal metaphors already. Especially today. But if anyone has a right to exploit it, someone writing for something called "RTBlog" … Read the whole story
U.S. Internet ad revenue rose 19% to $27.5 billion in the first six months of 2015 compared with the first half of 2014, per … Read the whole story
City AM has got it right. You can't reason with ad blockers. Just block them right back and deny them quality content. Read the whole story
The new global partnership brings together WPP's existing Acquia partners -- including Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman -- under the umbrella … Read the whole story
Programmatic sale of video advertising today is structured in a way that encourages a highly problematic form of "arbitrage." What most people do not … Read the whole story
Space-Time Insight announced a new version of its real-time visual analytics software suite, SI Suite 6.0. The situational intelligence solutions company says the suite … Read the whole story
Pay-per-click advertising channels (PPC) will get a bigger piece of the ad spend during the next 12 months -- more so than advertisers expected. … Read the whole story
Zignal Labs' infusion of $15 million in funding will up its sales ops and find new ways to use data to deliver insights to … Read the whole story
Programmatic TV spending is expected to top $10 billion by 2019, up from $69 million in 2014. Across the country, agencies cite ambitious plans … Read the whole story
SpotX and Moat have partnered to provide a viewability targeting feature. If buyers want at least 70% of their ads in a campaign to … Read the whole story
As Google and Facebook jockey to become the frontrunner in display ad targeting, results from the Adobe Digital Index (ADI) third-quarter report released Wednesday … Read the whole story
Sailthru has announced Personalization Engine, a new cross-channel marketing product that coordinates customer experiences cross-platform. The new product adds online and mobile marketing to … Read the whole story