RTBlog
Booyah Advertising, a full-service Denver-based agency, is an interesting case study in how a trading desk was built for programmatic media. I had a chance to hear about Booyah's approach … Read the whole story
- COMMENTARY
At a conference about programmatic sponsored by Think LA and IAB, a Kellogg's exec says a surprise winner in the move to programmatic may … Read the whole story
- COMMENTARY
Lately it seems as if every article I read about digital advertising is about viewability, fraud, or ad blocking. "No one's seeing my ads!" … Read the whole story
Demandbase, a retargeting platform for B2B marketers, has launched a B2B data cloud and "Job Function Targeting," the ability to target jobs within specific … Read the whole story
Digital ad tech competitors Centro and AppNexus have partnered for a private deal integration. Read the whole story
Most publishers see digital as the future of their business. The highest priority for a majority of publishers' digital advertising team in a new … Read the whole story
