RTBlog
Independent ad-tech provider AppNexus on Wednesday announced the launch of Headerbid Expert, a plug-in available via the Chrome Web Store. The company believes the product will help publishers confront common … Read the whole story
The programmatic media-trading marketplace ended 2015 by accelerating its "flight to quality" with average CPMs continuing to rise, according to an analysis of fourth-quarter … Read the whole story
British consumer goods company RB (formerly Reckitt Benckiser), which owns such well-known brands as Mucinex, Woolite and Lysol, announced an analytics partnership with Nielsen … Read the whole story
UK-based ad tech company Grapeshot has raised $8.5 million in C round funding, for a total of $14.25 million. It plans to use the … Read the whole story
Video publishers were surprised when Facebook announced it would close its LiveRail ad-serving product early last month. Now Ooyala's positioning itself to fill the … Read the whole story
Lotame, a cross-screen data management platform (DMP) on Wednesday announced it named Doron Wesly to the position of SVP and chief marketing officer, reporting … Read the whole story
Officials from Europe and the U.S. have agreed to a framework for a new pact that will allow tech companies to transfer data about … Read the whole story
Skimlinks will make first-party publisher data from its affiliate network available to Lotame clients to overlay on behavior and demographic data. Read the whole story
- COMMENTARY
Everyone lies at one point or another -- especially when they are asked to describe themselves. Marketers tend to rely on surface demographics such … Read the whole story
