What's it's like to update ads in real time during an event? Ad-tech company Flashtalking gave me a demo during Super Bowl 50. Read the whole story
U.K.-based programmatic ad platform Admedo announced a $6 million series B funding round to help continue its international expansion. Read the whole story
Edmunds released data Sunday during Super Bowl 50 showing how television commercials from automotive manufacturers running prior to and during the game affected searches … Read the whole story
Less than a year after it agreed to acquire AOL for $4.4 billion, telecommunications giant Verizon is weighing a bid to acquire Yahoo, CEO … Read the whole story
Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals … Read the whole story