RTBlog
Snapchat's recent move to open its platform to third-party advertisers with a new API is likely to create openings for programmatic media, but there's also an unspoken shift away from … Read the whole story
Chocolate by Vdopia, a global programmatic platform for mobile video advertising, launched a partnership with Pixalate, a provider of fraud protection and data intelligence, … Read the whole story
- COMMENTARY
Thanks to the introduction and widespread adoption of digital billboards, programmatic is ready to make the jump to offline media. Read the whole story
More programmatic digital video inventory was made available, with cost per thousands (CPMs) rising modestly, in the first quarter, despite a traditionally slower advertising … Read the whole story
- COMMENTARY
At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over … Read the whole story
