RTBlog
Is Microsoft's acquisition of LinkedIn a data play? An identity play? Or something else entirely? Read the whole story
Programmatic video provider HIRO Media on Monday announced the launch of a new ad-filtering solution designed to prevent malvertising by cleaning up a publisher's … Read the whole story
Marketing automation software firm PubMatic on Monday announced the launch of two products: Private-Marketplace Guaranteed deals and Curated Audiences. Read the whole story
- COMMENTARY
Programmatic advertising is a victim of its own hype. Its power has been obscured by a plague of buzzwords and industry jargon, distracting from … Read the whole story
Following significant upgrades for the 2016 ad economy by two leading forecasters, a third has downgraded its outlook for the year. Publicis' Zenith unit … Read the whole story
- COMMENTARY
Revealing insights about the evolving television and video ecosystem emerged from research released this week. For one: while TV Everywhere (TVE) continues to grow … Read the whole story
