Turn has added Integral Ad Science's pre-bid video viewability targeting technology to its platform, enabling Turn customers to target video ads accurately based on … Read the whole story

Not-for-profit assurance provider BPA Worldwide has announced that it was approved by the Trustworthy Accountability Group (TAG) as a validator for TAG's "Certified Against … Read the whole story

Why is it, when individual targeting is the goal, ad exchanges, DSPs and other advertising techs all seem to focus on audiences instead of … Read the whole story