Facebook recently announced that it is shutting down its desktop ad exchange FBX -- but what does this mean for advertisers? Read the whole story

Lotame announced the launch of a data product that can be integrated with marketers' existing first-party data to help them gain a more complete … Read the whole story

NBC's press briefing on August 11 -- Day 6 of the Rio games -- was notable for its confirmation of how streaming, mobile devices … Read the whole story

Magnetic is a company that provides an enterprise marketing platform with media execution. Just don't call it an ad-tech firm. Think of it more … Read the whole story