RTBlog
Ad tech executives weighed in on The Trade Desk's IPO and differentiating factors. Read the whole story
A new Forrester report projects that the market for tools for managing Big Data will grow by double-digit rates. Read the whole story
RTB House expands in the Middle East and Africa with a new branch in Dubai and a new business development director for the region. Read the whole story
The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That's among the … Read the whole story
- COMMENTARY
If programmatic video is the future of advertising, then, in the words of the great science fiction writer William Gibson, "The future is already … Read the whole story
- COMMENTARY
Quick. Name one of the fastest-growing video ad units this year. You guessed mid-roll, right? Or maybe not. But this video workhorse ad unit … Read the whole story
