RTBlog
The Media Rating Council (MRC) has been on the forefont of generating measurement standards and guidelines. Recently, it released a draft of its Location-Based Measurement Guidelines for public comment. Read the whole story
A new whitepaper sponsored by Xaxis in conjunction with IDC advances the idea that the media industry is seguing into an era of so-called … Read the whole story
Amazon plans to enter the header bidding fray with a cloud-based offering. Amazon isn't calling its header bidding offering a "wrapper" and by placing … Read the whole story
Clarion Capital Partners announced on Thursday the acquisition of Madison Logic Inc., an account-based marketing company. Existing Madison Logic shareholders, including co-founders Vin Turk … Read the whole story
Sonobi, a provider of technology for people-based marketing, announced a partnership with Guardian Media Group, which has selected Sonobi as its header bidding provider. Read the whole story
Ad executives overwhelmingly believe the ad industry is the rightful owner of data generated by digital ads served to consumers' browsers and devices vs. … Read the whole story
- COMMENTARY
The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the … Read the whole story
- COMMENTARY
Publishers are rushing headlong into header bidding, the popular new technique sweeping ad tech by storm. With the rapid increase in adoption on the … Read the whole story
- COMMENTARY
You probably looked at the headline on this column and said to yourself, "Oh Christ, not another story on fake news?!?!" Read the whole story
