RTBlog
MediaMath CEO Joe Zawadzki eyes 2017 as a year to formulate best practices for real-time marketing, and create new business models for programmatic media. And, by the way, it's time … Read the whole story
Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratings (DAR), which will enable advertisers to measure the demographic composition of the … Read the whole story
Programmatic ad marketplace OpenX announced the appointments of Eric W. Muhlheim as chief financial officer (CFO) and Laura Revenko as chief people officer (CPO), … Read the whole story
Near, a location intelligence platform that provides real-time information on places, people, and products announced an integration with Oracle Data Cloud to make Near's … Read the whole story
Drawbridge, the digital identity anonymizing company, announced on Monday that Throtle, a data onboarding firm, will use Drawbridge's Connected Consumer Graph to aid in … Read the whole story
Long-time digital ad executive Marta Martinez has joined Intersection, a media technology company that develops and deploys free, ad-supported municipal WiFi hubs such as … Read the whole story
CMOs will take on more responsibility for driving company growth in 2017, but according to findings from a study by The CMO Council and … Read the whole story
Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still … Read the whole story
- COMMENTARY
Ad-tech players are already speculating on what 2017 may hold for one of the most dynamic technologies in our industry: programmatic. Read the whole story
