RTBlog
DoubleVerify CEO Wayne Gattinella sees media and cross-screen transparency as imperatives in ad tech and the advertising industry overall in 2017. Read the whole story
AerServ, a mobile video supply-side platform (SSP), said it partnered with Mediaocean, an ad-tech software provider, to offer local broadcast buyers a mobile device … Read the whole story
- COMMENTARY
The real question isn't "if" TV, radio and print advertising will be bought programmatically, but "when." Why? Because advertising is increasingly being bought and … Read the whole story
Amazon's decision to move in to server-to-server header bidding isn't all that surprising. After all, Amazon wants to avoid sluggish page load times like … Read the whole story
- COMMENTARY
Marketers deploy an average of five media and marketing tools, purchase ad space and targeting options from multiple vendors, and buy a variety of … Read the whole story
Ad tech firm Integral Ad Science (IAS) announced that it will offer an open source mobile verification software development kit (SDK) for media quality … Read the whole story
- COMMENTARY
The Clinton brain trust had such confidence in the ADA algorithm as omnipotent overseer of the election effort, it was kept from the public, … Read the whole story
Criteo S.A. announced Wednesday that it has developed technology that contextually optimizes advertisements for individual consumers and renders the ad in real-time on a … Read the whole story
- COMMENTARY
I spoke to Kristin Dolan, former COO of Cablevision, who together with partner Ben Tatta, Cablevision's former media sales president, have founded a new … Read the whole story
Rubicon Project on Wednesday announced the private beta launch of Project Awesome, a consumer-centric solution allowing users to control their own digital advertising experience. Read the whole story
Seeking to address publisher pain points within header bidding, programmatic ad platform PulsePoint launched a new monetization tool it calls Vision. The company said … Read the whole story
Acxiom company LiveRamp, a provider of omnichannel identity tools, said it's completed the acquisition of Arbor and Circulate, two firms that aim to help … Read the whole story
Programmatic media and tech firm Xaxis announced the promotion of Nicolas Bidon as global president, succeeding Brian Gleason, who previously led the agency. Gleason … Read the whole story
Drawbridge has announced that it recently secured a patent from the U.S. Patent and Trademark Office for a system to group Internet devices based … Read the whole story
Real-time information provider Neustar announced enhancements to its identity data management platform (IDMP) with the release of a new data directory. Neustar's Data Directory … Read the whole story
