RTBlog
Matt Prohaska, CEO & principal of Prohaska Consulting, predicts that at least two more agency holding companies will fold trading desk operations back into their media buying and planning teams … Read the whole story
Jivox, a data-driven platform for personalized digital advertising, said it will partner with programmatic ad platform AppNexus on a personalized digital advertising solution that … Read the whole story
Flashtalking, an ad server, announced positive results from its partnership with Tapad, the cross-device marketing company. The relationship incorporates Tapad's Device Graph with Encore … Read the whole story
The Weather Company, a unit of IBM, announced it's expanding off-property access to its proprietary automated ad targeting platform, Weatherfx. The move, which aims … Read the whole story
- COMMENTARY
A recent report by the Association of National Advertisers (ANA) has reignited the evergreen debate about the issue of transparency in the advertising industry. … Read the whole story
Former Advertising Research Foundation President-CEO and long-time consumer marketer Gayle Fuguitt has joined Foursquare as chief of customer insights and innovation. Fuguitt, who joined … Read the whole story
"Transparency" was voted the "word of the year" for 2016 by members of the Association of National Advertisers. The finding, which is the third … Read the whole story
