Victor Wong, CEO of creative management platform Thunder, projects the increase of CRM data onboarding and the death of expandable ads, and is concerned about viewability driving down file sizes … Read the whole story
LiveIntent and Rubicon Project announced a partnership which automates access to LiveIntent's email inventory for Rubicon Project's clients. Rubicon Project will establish a new … Read the whole story
The growing affordability, accessibility, deep analytical capabilities and cognitive learning functionality of AI give media professionals new ways to analyze content, identify patterns in … Read the whole story
nToggle, an algorithm-driven bid-screening platform, announced an expanded partnership with DataXu, with DataX increasing its use of nToggle's platform four-fold. nToggle's platform helps DataXu … Read the whole story
Google and Microsoft are building artificial intelligence into their respective ad-creation tools and serving technologies that can tweak algorithms without human intervention in order … Read the whole story
Audience data provider Eyeota announced on Tuesday that it has opened its first office in the United States -- to be initially comprised of … Read the whole story
No sector is better prepared to take advantage of the current necessity for a radical shift from push to pull -- and to creatively … Read the whole story
BPA Worldwide said it has launched a TAG Certification Toolkit to help media businesses and agencies better understand the compliance guidelines established by TAG … Read the whole story
Martech firm Amobee nnounced the appointment of Todd Chu as senior vice president, global operator innovation. Chu will be tasked with leading Amobee's new … Read the whole story