RTBlog
Bidtellect CEO Lon Otremba thinks programmatic and content marketing will converge in 2017; eyes improvements in campaign measurement. Read the whole story
Outstream video advertising provider Teads announced that it has signed an exclusive multi-year deal with Business Insider to help it increase its video ad … Read the whole story
Native supply-side platform (SSP) Sharethrough announced a partnership with Kantar Millward Brown to develop research tools to enable brand marketers to better analyze the … Read the whole story
- COMMENTARY
The cookie has had a good run. The heart of digital marketing for almost 20 years, it is still surprisingly relevant. Earlier this year, … Read the whole story
- COMMENTARY
According to Zenith's Programmatic Marketing Forecasts, programmatic advertising will grow 31% in 2017, faster than all other digital channels. Read the whole story
- COMMENTARY
It should be little wonder that attribution is one of today's biggest marketing headaches, especially when you consider that the Web's two inventory giants … Read the whole story
COMMENTARYA whopping 87 percent of Facebook advertisers are dissatisfied with their current attribution model, Frank Lee, industry Lead, ecommerce, Global Marketing Solutions, Facebook revealed … Read the whole story
