Earlier this week, I wrote about Medium's job cuts and its decision to retool its ad and monetization model. Keith Sibson, VP of product and marketing at PostUp, a provider … Read the whole story
Velocidi, a marketing intelligence company and unifier of media and marketing data, announced on Wednesday a $12 million Series A growth equity funding round. … Read the whole story
Flashtalking, a digital platform for activating and measuring data-driven advertising across channels and ad formats, said it has attained Media Rating Council (MRC) accreditation … Read the whole story
In advertising land, every year has to be the "year of something," but, despite widespread industry expectations, 2017 will not be the year of … Read the whole story
Forrester reported Wednesday that global technology spending will grow at a rate of between 3% and 4% in 2017 and 2018. The analyst firm … Read the whole story
If the media industry is going to emerge from these tumultuous times with integrity, transparency must be the first challenge we address. Also look … Read the whole story