RTBlog
Aiming to automate direct-media buys, PubMatic said it's found a way to eliminate the trade-off between automation and the transparency and guaranteed nature of the direct buy by introducing something … Read the whole story
Adelphic's self-service model proved particularly attractive to Time Inc., according to President and CEO Rich Battista. Read the whole story
NinthDecimal, a marketing platform comprised of location data, announced a data integration agreement with Acxiom. The deal will enable marketers to activate NinthDecimal's location-based … Read the whole story
Tapad and WideOrbit have partnered to develop a programmatic TV-buying platform powered by Tapad's device graph. Focused on cross-screen marketing technologies, Tapad will use … Read the whole story
Kochava, a provider of attribution, analytics, and optimization tools for connected devices, announced the release of its Traffic Verifier, a feature that allows marketers … Read the whole story
AOL has launched new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile. The new self-serve offering is designed to meet … Read the whole story
- COMMENTARY
Lately, there has been some debate about the specific roles that creative management platforms (CMPs) and dynamic creative optimization systems (DCOs) play in the … Read the whole story
- COMMENTARY
Ryan Reed, director of television and video solutions at Lotame, started his career at Matrix Solutions, creating sales software for local television groups. "That … Read the whole story
