Berlin-based mobile data exchange adsquare announced its entry into the U.S. market in late January. The entry was considered a "must" even amid increasing consolidation in ad tech. Read the whole story
Snapchat is increasingly a hot tool for marketers, and posting video is key to their success on the platform. Read the whole story
We need two things: 1) data standards, and 2) data janitors that can help implement the right software tools to clean, structure, and organize … Read the whole story
Content analytics firm NewsWhip announced a $6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press and clients … Read the whole story
Innovid, the video marketing platform, announced on Wednesday the appointment of Matt Colebourne as managing director of EMEA. Colebourne's focus will be to strengthen … Read the whole story
At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will … Read the whole story
The social giant on Tuesday debuted an app that can "broadcast" premium fare on Apple TV, Amazon Fire TV and similar set-top boxes. Now, … Read the whole story
President Trump brings. Does that mean TV drama -- or real-life drama? The chaos is real, not a figment of the press' imagination. Consider … Read the whole story