New York City is already a hub for digital media, advertising, and all manner of tech startups. Now, the city has pledged $250 million to launch Civic Hall, a hub … Read the whole story
With header bidding nearly de rigueur in the world of ad tech, mobile monetized header bidding impressions increased 50 x year-over-year in Q4 2016, … Read the whole story
Simpli.fi, a provider of localized programmatic advertising, launched a native programmatic ad solution that combines native advertising with granular targeting capabilities. Simpli.fi said the … Read the whole story
Adloox, a global audit verification firm, said it has received global accreditation by the Media Rating Council. Adloox received accreditation for all 30 MRC-certified … Read the whole story
Kinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it is launching an automated trading platform that will gather major out-of-home media owners … Read the whole story
Cross-device marketing tech firm Tapad named Steffen Svartberg Kristiansen as head of its Nordic operations. Kristiansen will lead the company's Nordic business from its … Read the whole story
"This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes," Marissa Mayer, Yahoo CEO, said in … Read the whole story
A white paper describes the state of media-mix modeling and cross-channel attribution. Can the two come together? Read the whole story
Who are we? Who aren't we? Who is with us and who is against us? Are you part of the problem or part of … Read the whole story