Dutch telecom giant Altice said it will acquire Teads, an outstream video provider and ad marketplace, for $307 million. Altice has been the fourth-largest … Read the whole story

Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for digital and TV advertising with Facebook. The tool aims to measure the … Read the whole story

Programmatic media buying company Digital Addix has chosen Adbrain as its cross-device partner, following beta tests in the latter half of 2016. To start, … Read the whole story

Agencies simply don't dedicate the time and energy required to properly verify the partners with whom they're working. They accept scale over accuracy. They … Read the whole story

As more advertisers and their media agencies evaluate tactics for implementing programmatic TV (PTV), what should they look for in PTV vendors? Media buyers … Read the whole story

In today's quickly evolving and highly fragmented advanced TV universe, everything starts with data, according to Mike Bologna, president, GroupM's Modi Media, who spoke … Read the whole story

TV addressable advertising deals are still growing, but challenges remain -- especially when it comes to the ongoing differences between TV networks and media … Read the whole story