RTBlog
As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it … Read the whole story
Facebook's announcement this week that it would officially enter the header bidding space wasn't all that surprising, given the fact that the platform has … Read the whole story
Boston-based Anagram has been acquired by programmatic ad platform Digilant. Anagram's CEO and CMO will join Digilant's executive management team. Read the whole story
The acquisition of Anagram will expand Digilant's programmatic capabilities to offer a full range of ad agency-style services. Read the whole story
YouTube's technology can see when disturbing content gets posted, and the algorithms can shut it down -- or rather "de-rank it," a process that … Read the whole story
- COMMENTARY
With more than two thirds of digital display already being spent in programmatic and growth estimates in the 20%-25% range over the next two … Read the whole story
- COMMENTARY
Software has been transforming and disrupting advertising for decades, certainly ever since our industry's technology pioneers like media legend and longtime Group M leader … Read the whole story
- COMMENTARY
OTT is looking to "replace" traditional pay TV services: cable, satellite or telco. Sling TV is now estimated to have more than 1 million … Read the whole story
- COMMENTARY
The Coalition For Better Ads has reported back to adland on which formats users find the most annoying. The onus is now on the … Read the whole story
