With the issue of brand safety front and center amid advertiser concerns over the possibility their ads will appear next to offensive content on Google's YouTube, RTBlog asked industry executives … Read the whole story
New findings reveal that 70% to 85% of consumers are served no more than one viewable impression during an ad campaign, while brand safety … Read the whole story
With ad measurement and performance under more scrutiny than ever, The Media Rating Council (MRC) ssued the final version of its Location-Based Advertising Measurement … Read the whole story
The House of Representatives today voted 215-205 to repeal the sweeping broadband privacy rules passed last year. Read the whole story
The number of advertisers buying online media without some level of audience targeting attached to the buy is dwindling. At the same time, absolutely … Read the whole story
Google needs to act even more like TV as it approaches the big upfront TV advertising market. Focus on the program. Read the whole story