Many moons ago, a forward-thinking businessman went to the upfronts seeking advertisers for a 24-hour cable sports network. He was laughed out of the building. Years later, another innovator attempted to lure advertisers to an all-music network, and met the same response. Not long after, when "I Want My MTV," became an iconic tagline and when ESPN had deals with the NCAA and NFL, no one was laughing. It became clear that niche content had a place in broadcast, and that brand advertisers would flock to passion-based programming.