We've all seen the giant billboards that say "Your Ad Here."They represent the call of the media owner, broadcasting available space for advertisers to market their goods. In the old days, marketers would see that blank canvas and envision the ideal creative idea that would bring the space to life. Today, the world has changed. Advertising is no longer a case of "your" ad, as an advertiser, but "your" ad as in you, the consumer.