GE Brings Good Exhausts To Life, Creates New KPIs Via Big Data by Joe Mandese

If you think Big Data is exhausting, you haven't seen anything yet. That's because the concept of "data exhaust" is also getting big. To illustrate that point, MediaPost editor Steve Smith introduced OMMA DDM opening keynoter Paul Marcum, the global director-marketing & programming at GE, by noting that "even jet engines throw off data." I'm not sure whether Smith literally meant data from the engines' exhausts, but the anecdote illustrates the point that there is data, data everywhere -- even where you may have previously least expected it. ...Read the whole story

  • Xaxis Moves Into Radio, Begins Trading Online, Mobile Radio Audiences In Real-Time by Tyler Loechner

    Audience buying company Xaxis has partnered with Triton Digital to launch Xaxis Radio, a new programmatic buying technology that will allow brands to buy online and mobile radio inventory in real-time. The announcement comes one week after Triton Digital announced an online and mobile audio RTB platform of their own. ...Read the whole story

  • Nielsen Explores Facial Recognition Tech For Ratings by Steve McClellan

    Facial recognition technology has been around for years. But only recently has it been incorporated into TV sets by smart TV manufacturers like LG, Samsung and Panasonic. Nielsen is again actively exploring how to apply the technique to its TV ratings panel. ...Read the whole story

  • Rentrak Touts New Logo, Added Metrics Reach by David Goetzl

    Rentrak refers to itself as the leader in capturing video-on-demand viewership. And it plugs an ability to attach audience demographics to consumption patterns. With its new logo, the measurement company is looking to reflect that. ...Read the whole story

  • Facebook Rolls Out Conversion Tracking Tool by Mark Walsh

    Facebook on Tuesday launched a self-serve conversion measurement and optimization tool for direct-response marketers. The service allows advertisers to place a piece of code on a Web site to track when desired actions, like shopping cart checkouts or registrations, are driven by someone seeing an ad on the social network. ...Read the whole story

search Search Marketers Can Bid Per Mobile Device, OS by Laurie Sullivan

Fragmentation continues to complicate search marketing campaigns as an onslaught of new mobile gadgets makes audience segmentation and bidding for specific operating systems and device types more important. adMarketplace changed that Tuesday with the release of a feature that allows search marketers to segment paid-search bids. ...More