Advanced Search

• If Only They Had This During Watergate: WaPo Unveils Real-Time Fact-Checker by Joe Mandese

  The Washington Post this morning unveiled a new app enabling readers to fact-check speeches in "near real-time." The new app, dubbed "Truth Teller, was created by the Post with funding from the John S. and James L. Knight Foundation. The concept was the brainchild of the paper's politics editor, Steven Ginsberg, who had a light bulb moment after listening to a politician give a stump speech "filled with inaccurate statements. ...Read the whole story

• AdTheorent Unveils Real-Time Mobile 'Learning Machine,' Predicts RTB Results On-The-Fly by Joe Mandese

  RTB-based mobile ad network AdTheorent this morning unveiled what it described as the "industry's first real-time learning and predictive modeling platform." Dubbed the "Real-Time Learning Machine," the platform leverages machine-learning and predictive modeling to generate "on-the-fly" insights for mobile advertisers in real-time. ...Read the whole story

• Accordant Strikes Mobile Accord, New Platform Enables RTB Trading by Joe Mandese

  Independent agency trading desk Accordant Media this morning unveiled a platform for buying mobile audiences via a real-time bidding. The platform, dubbed Accordant Mobile, enables advertisers and media buyers to trade mobile as part of an integrated RTB process, including targeting, tracking, reporting and machine-based optimization. ...Read the whole story

• Google PLAs: Marketers Gain Stronger Understanding Of Intent by Laurie Sullivan

  Google product listing ad share, as a percent of total search clicks, rose 210% in 2012. But the real insight will come through a deeper understanding of interest and intent from the clicks ...Read the whole story

• adBrite's Future Isn't, Ceasing Operations On Friday by Joe Mandese

  adBrite, an online ad exchange founded in 2002, Monday informed advertisers that it would cease operations on Feb. 1. The San Francisco-based company attributed the decision to "market conditions" and "certain liabilities." ...Read the whole story

How To Get More Out Of Your DMP by Joshua Koran

In 2012, we saw the incredible power of data to drive elections, and to help enable the next generation of hyper-efficient marketing. This year promises to fully demonstrate how big data, small data or just the right amount of data is driving online advertising success for brands and marketers. Right now is a great time to reassess your strategy and audit how you're managing the process. ...More

• Outside Our Bubble: Mobile - 'Ewww! What a Mess' by Steve Smith

  When agency executives are not focused on touting the great promise of mobile, they usually express dismay and befuddlement over the sheer messiness of this platform. ...More