How To Get More Out Of Your DMP

In 2012, we saw the incredible power of data to drive elections, and to help enable the next generation of hyper-efficient marketing. This year promises to fully demonstrate how big data, small data or just the right amount of data is driving online advertising success for brands and marketers. Right now is a great time to reassess your strategy and audit how you're managing the process. ...More

  • Evaluating RTB's Extendable Core

    I have previously argued that RTB is a disruptive innovation in advertising -- even going so far as to say that RTB represents the "Death of Advertising." Many viewed the title and read my words as condemning the advertising industry. They were not. In retrospect I could see why the article could be perceived as "wishing" for the death of advertising, but I was simply making the point that RTB is a disruptive innovation. ...More

  • OpenX, AdTruth Ink Deal For Mobile Ad Targeting

    Wednesday OpenX Software will announce a partnership with device recognition platform company AdTruth to improve on its mobile ad inventory sold through OpenX Market, the company's real time bidding platform. The service becomes available in Q2 2013. ...More