Real-Time (Self) Marketing - Do People Really Want This? by Tyler Loechner

Here's an interesting form of real-time media: Real-time resumes. It's called TweetsResume, created by IT Resume Service. The tool puts an RSS feed into a resume of the owner's Twitter feed, which is updated in real-time. It mixes three things: Social, real-time media, and marketing...of yourself. When you think about it, people have been branding themselves forever -- even more so sincecsocial media took off. But this idea that we need to make it even easier just goes to show how much the real-time media mentality continues to makes its way through the cracks into every aspect of our li ...Read the whole story

How To Get More Out Of Your DMP by Joshua Koran

In 2012, we saw the incredible power of data to drive elections, and to help enable the next generation of hyper-efficient marketing. This year promises to fully demonstrate how big data, small data or just the right amount of data is driving online advertising success for brands and marketers. Right now is a great time to reassess your strategy and audit how you're managing the process. ...More

  • Evaluating RTB's Extendable Core by Edward Montes

    I have previously argued that RTB is a disruptive innovation in advertising -- even going so far as to say that RTB represents the "Death of Advertising." Many viewed the title and read my words as condemning the advertising industry. They were not. In retrospect I could see why the article could be perceived as "wishing" for the death of advertising, but I was simply making the point that RTB is a disruptive innovation. ...More

  • OpenX, AdTruth Ink Deal For Mobile Ad Targeting by Laurie Sullivan

    Wednesday OpenX Software will announce a partnership with device recognition platform company AdTruth to improve on its mobile ad inventory sold through OpenX Market, the company's real time bidding platform. The service becomes available in Q2 2013. ...More