Real-Time Fail (Or How I Abandoned Patagonia, Almost) by Joe Mandese

Welcome to today's edition of Fail-Time Daily. Normally, I don't like basing articles on personal anecdotes, but this is a blog, right, so what the heck. Plus it's topical (it happened this morning) and it's on message, because it's definitely about real-time marketing, or rather, the lack thereof. But first, let me tell you how much I love Patagonia. Everything about it. The company, its brand -- and everything it stands for -- and especially its products, which perform as well as they are priced. That said, after shelling out plenty of synchillas in my time, I like a good ...Read the whole story

  • DataXu Secures $27M In Venture Capital, Targets Global Software by Laurie Sullivan

    Thomvest Ventures, a venture capital group headed by founder and managing director Peter Thomson, led DataXu's $27 million venture funding. DataXu is now focusing on becoming a global software company. ...Read the whole story

  • NAI To Develop Mobile Privacy Code by Wendy Davis

    In recent months, the Federal Trade Commission as well as the California Attorney General have issued recommendations for mobile privacy. Now, the self-regulatory group Network Advertising Initiative says it plans to develop mobile privacy standards. ...Read the whole story

  • telecom Consumers Sharing Data Are More Satisfied by Aaron Baar

    "All in all, it's turned out well," Kirk Parsons, director of wireless services at J.D. Power, tells Marketing Daily. "They're reinventing the wheel about how [customers] think about data. Before, it had been about individual usage. Now they're thinking about it as a group dynamic." ...Read the whole story

Around The Net

Hyperbabble Watch: The Unique Triple Qualification Approach by Joe Mandese

Thanks for the reception to Hyberbabble Watch. It seems to have hit a nerve across readers, even some tech-oriented PR types. As I explained to one of them, my goal isn't to tweak them so much as send a signal to their clients that all this hyperbabblic language is just plain silly and counter-productive. I will know this column as succeeded when we stop finding sources to highlight. Or better yet, I liked Andrew Szykier's suggestion that we develop a "hyperfilter" capable of parsing "a set of words that act as babble flags. ...More

  • DNS: An Acronym The Digital Community Can't Live Without by Seth Ulinski

    As an ad tech enthusiast, I have developed an appreciation for how crucial a role the domain name system plays in ad serving and e-commerce in particular. At Dyn's "Dyn-Tini" event in Manchester, New Hampshire, this was highlighted by seeing demand-side platforms on display such as MediaMath, Triggit and DataXu. The programmatic pulse of each DSP relies on Dyn while answering billions of ad calls per day. ...More