RTBlog
There are two major shifts occurring in digital advertising, as advertisers move toward automation and mobile. But how should advertisers traverse mobile? They could combine the two trends and automate … Read the whole story
The aftershocks of the Media Rating Council's recent decision to lift its viewability advisory are still being felt. BrightRoll, a programmatic video ad platform, … Read the whole story
- COMMENTARY
The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything. Data-driven or "programmatic" marketing isn't just … Read the whole story
Varick Media Management says it is seeing "significant growth in the use of private marketplace and programmatic direct buying," evidenced through the 30-plus publishers … Read the whole story
- COMMENTARY
The New York Times ,which has been very much on again/ off again about programmatic selling , this week indicated that it will be … Read the whole story
For the first time, marketers spent more to advertise on the Internet than they did for broadcast television in 2013. Investments in U.S. interactive … Read the whole story
- COMMENTARY
Let's take a step back and ask what makes a true disruptive technology, rather than just an optimisation on current technology. Read the whole story
IBM reported Thursday it was entering into an agreement to acquire Silverpop, a privately held software company based in Atlanta, Ga., as it attempts … Read the whole story
- COMMENTARY
The future is finally here with marketing products that can truly help justify ad spend in a way we've never been able to in … Read the whole story
Ad tech firm HubSpot announced that it plans to open an office in Sydney, Australia during the third quarter of this year. The inbound-marketing … Read the whole story
- COMMENTARY
iMedia Connection has posted an article spelling out the buyer's role in shaping programmatic's future. The post says "buyers want to be in control," … Read the whole story
