RTBlog
The cookie may still dominate, but new ways of targeting are springing up left and right, each more interesting than the last. Perhaps no strategy is as unique -- or … Read the whole story
In-app ads have risen to the top of a mobile marketer's to-do list, but MoPub thinks app developers don't have access to enough data … Read the whole story
There have been a slew of recent reports ranking marketing automation software providers, and Hubspot checks in at or near the top in each … Read the whole story
Vertical Search Works on Tuesday announced it has acquired addGloo, a demand-side platform for online display advertising. VSW is a search marketing technology company … Read the whole story
That's according to analytics firm Kontera. "It is evident that this episode of 'Mad Men' was less impactful from a brand perspective than previous … Read the whole story
As part of a broader effort to surface more relevant content and insights for users, advertisers and data addicts, Twitter has agreed to buy … Read the whole story
- COMMENTARY
Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There's no doubt that cookie pools … Read the whole story
- COMMENTARY
If you simply count ads and attribute them to a purchasing channel then programmatic platforms had a very very good year in 2013, according … Read the whole story
